A.P.C. Louis W.
For Spring Summer 2016 the Louis W. for A.P.C. collection is inspired by sports culture in English private schools as popularized by movies like Brideshead Revisited or Maurice. Louis Wong looked to the aesthetic of sport in general and how it creates a very contemporary look. In this way the title of the collection, Club Kids Society, refers to both sports clubs but also nightclubs, as sportswear has become de rigueur here. The Tim bomber, in dark-navy satin, cotton mixed with subtle stripped ribs evokes a baseball uniform, while the Walter bomber in stonewashed denim adds a sailing touch. The Lawrence jacket has a small plaid pattern whereas the Brett bomber has a striped cotton wool fabric, both imitating old school sportswear. This collection also sees the introduction of knitwear for the second season including a crew neck cable knit inspired by traditional cricket uniforms. As always imagery has been produced to give a voice to the collection. The campaign was shot by Bruno Staub in Upstate New York with model Devon Mastro who embraced the sports look with his own baseball kit mixed with the Louis W. pieces. The natural countryside and lake background relates to the team sport reference for a timeless expression of youthfulness and vitality. Photographer : Bruno Staub / Model : Devon Mastrosee more close