A.P.C. Butler Denim

Nothing is created or destroyed, it is merely transformed. This adage is fulfilled in every respect by the Butler jeans concept. Customers are encouraged to bring their old denim jeans to any A.P.C. store or send it to the online store, where they will be exchanged for a new pair at half price. Broken in naturally over time, their attractive patina created and preserved in accordance with washing instructions, the jeans thus reappear, beginning a second life. But not until they have been washed, mended and marked with the initials of their former owner by our workshops. Each pair is therefore truly unique.

HOW DOES THE BUTLER PROGRAM WORK?

Return a broken-in pair of A.P.C. raw indigo denim jeans. If approved to become Butlers, you can trade them for a new pair of A.P.C. raw indigo denim jeans at half-price.

ARE MY A.P.C. JEANS BUTLER MATERIAL?

Not every pair of A.P.C. raw denim jeans is ready to become a Butler.
To show its unique character, it needs to have been broken in to a certain degree and washed following specific instructions: dry clean, hand wash or machine wash in cold water with Woolite black, and in any case no spin cycle.
Letting them get dirty for as long as possible before their first wash is also highly recommended.
In order to know if your jeans are ready for the Butler program, please refer to the images below.

BUTLER MATERIAL

A.P.C. Butler DenimA.P.C. Butler DenimA.P.C. Butler DenimA.P.C. Butler Denim

NOT BUTLER MATERIAL

A.P.C. Butler DenimA.P.C. Butler DenimA.P.C. Butler DenimA.P.C. Butler Denim

HOW CAN I PARTICIPATE IN THE BUTLER PROGRAM?

If you have a pair of used A.P.C. raw denim jeans you would like us to consider, please fill out the application below.
If approved, we will then be in touch with you regarding the next steps of the process.

WHAT INfORMATION WILL BE REqUIRED?

In order to facilitate the process, we will need you to inform us on the model, size and approximate age of the A.P.C. jeans you are submitting. We will also ask you to send us four candid shots: front, back, honeycomb (back of the knees), whiskers (front pocket area). Photos may not exceed 150Kbs.

Required photos:

A.P.C. Butler DenimA.P.C. Butler DenimA.P.C. Butler DenimA.P.C. Butler Denim

front

back

honeycomb

whiskers

or email contact.nyc@apc.fr

Here is a video explaining what becomes of your old A.P.C. raw denim jeans after you've entrusted them to us.